FlexEngage, a POS marketing services solution designed to enable retailers to personalize offers and communications after a transaction, has closed a $6 million Series A round. The platform provider plans to use the investment to further scale its sales and marketing capabilities and to maximize its data through attracting top engineering talent.
Bullpen Capital led the round, with additional participants including Florida Funders, PJC, Synchrony Financial, Y Combinator, Struck Capital, AltaIR, Angel Round Table and Eric Schneider. In addition to the investment, Bullpen Capital will be joining the flexEngage board as observers.
The company delivers custom-made transactional messages within physical and digital receipts, which are designed to reduce customer churn for brand-driven retailers. GNC, Under Armour, Aldo and Oakley are among the more than 35 retail brands using flexEngage to deliver post-sale communications to shoppers.
Retailers can use their receipts to encourage shoppers to review the store they visited as well as individual products. Shoppers who check their receipts still have their experience fresh in their mind, making them good candidates for review requests. Each item listed on the email receipt includes a link to the corresponding product page, which includes additional information on the item and its proper use.